Wednesday, April 13, 2011

SECONDARY SOURCE

Globalization: Or How McDonald's Inherited the Earth
This video employs interesting and engaging interviews and information about McDonald's and globalization: 'McDonalization.'  College students discuss the positive and negative impacts of McD's global expansion, young children are challenged to identify pictures of famous historical figures including Ronald McDonald (just guess who they recognized the most!), the video offers information about McDonald's assimilation of their restaurants to local cultures, and also discusses McDonald's nutritional value.  Aside from the distraction of the narrator's 'creepy' voice, this video is permeated with great information pertaining not only to McDonald's expansion, but also the exportation of American culture, and begs the question: why, if so many people view McDonald's in a negative way, is it so popular?


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